FREE FILM ALERT!
Patagonia Films takes its shot at fast fashion in “The Shitthropocene”
The Shitthropocene is a 45 minute journey from the cellular-level origins of our lack of impulse control to the ways our central nervous systems have been hacked in the name of capitalism. It’s also about how we might begin to save ourselves from ourselves. Plus, there are dancing cave people.
You might have noticed that a lot of things seem to suck right now. This film isn’t about all the things that suck—that would be a really, really long film. But it is about consumption, which is both a cause and a symptom of the suckiness. For a bunch of reasons, pretty much everyone is making and buying too much stuff, and we’re evolutionarily programmed to want it. What was once an advantage (more! = better!) is now contributing to the destruction of the planet.
Overarching Message
•Quality products are better for the planet.
•Cheap products, made poorly and thrown away quickly, are killing people and the planet.
•As consumers, one of the best things we can do for ourselves, and the environment is to buy fewer things and keep our gear in use for as long as possible. This saves us money and reduces waste.
•Customers should demand—and companies should deliver—products that are more durable, repairable, multifunctional and responsibly made.
•While this is a topic we take seriously, the film is cheeky and self-deprecating, hence the title. It’s educational without being preachy or condescending
Not Rated
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